Multilingual social posts and stories? Or better one language? Which tone of voice to choose? How to balance sales, valuable content, presentation of company know-how? Use inclusive language? Take into account time zones or peak traffic times? Ethically and culturally correct promotions and advertising? Relevant hashtags? But macro or micro hashtags? How often to post on Instagram? What about on Facebook? Are the same posts good for Instagram and Facebook? Is Twitter really worth it?
There is no universal answer or magical recipe that works for everyone. Every situation and every business is a whole different story. Let's take it slow, one step at a time. To prepare a noteworthy editorial calendar for your corporate social media accounts, you need to answer to a long list of questions.
A multilingual social media management strategy that creates interaction with an audience of different origins requires commitment, experience, intercultural skills, and perseverance.
When used well, words are the most effective persuasive weapon of all. Drafting the content of a post requires a deep reflection. From style to tone, passing through the best way to convey the message. But also integrating within the text neuromarketing and psychology concepts, essential for attracting the interest of the public, create engagement and convert visitors into customers.
Another strength of a well-thought-out multilingual social media management strategy is the use of hashtags according to specific metrics and criteria.